Why women are not in boards of directors? Glass ceiling? Not being relevant? Non applying/not signaling? This paper reports the results of an experiment run using AR visualizations to select an “ideal” composition of members of a Board of Directors. We believe that the adopted methodology allows to highlight and understand the most frequent stereotypes that could affect the process. We framed 3 different sectors: a neutral sector (our baseline), a finance and a CSR sector to capture if the selection process is framing dependent. The methodology permits abstract the decision problem from the reality since it presents it as a “building a team” game and therefore to catch the “psychological thinking” behind the decision of our sample abstracted from the moral or legal constraints that characterize this choice in the real world. The comparison between the Italian and the Frech sample allows us to capture the cultural aspects of the decision problem.
